Flexible Packaging

• Flexible packaging allows for easier handling, storage, lighter weight and offers opportunity for brighter graphics and lower cost. 

• Packages made from flexible plastic films can be made into practically any shape imaginable, and the inclusion of handles, zippers, fitments and opening features is quite straightforward. 

• One of the main advantages of flexible packaging over rigid packaging is the ability of the company to "dial-in" the appropriate barrier for the product and end-use.

• A flexible package can be supplied with barrier properties which can provide anything from moisture and aroma protection to essentially the same barriers as glass

• Walk down the aisles of any grocery store and you will see more and more packaging in pouches. Pouches are more widely used today as manufacturers see the benefits of using less materials, lighter shipment, unbreakable design and the opportunity for highly appealing, colorful graphics.

• Food and beverage companies are starting to recognize that the pouch or flexible format can better address the changing needs of the consumer, creating new marketing opportunities as well as opportunities to reduce cost. This is the reason that value-added line extensions have been such a successful way to start their transition strategy, by partnering their existing packaging methods with flexible packaging alternatives, and along the way they sell more of their product and increase market share.